From the moment Digital Hive designers saw the beautiful step tansu made from reclaimed and sustainably harvested wood, they were inspired to take the green furniture company to the next level.

Digital Hive helped Zwanette re-brand and design collateral that reflected the clean, modern, rejuvenating, and elegant tone that matched the essence of the furniture.

In order to achieve Zwanette's goals, Digital Hive engaged the small eco-furniture manufacturer in a marketing strategy, which developed clear objectives, strategies, and tactics to address contractors, architects and designers who want quality cabinetry and furniture with the added benefits of ecologically sound materials and finishes.

Print and electronic materials were synthesized to create the vibrant and Zen-like quality of the furniture. Photography of the furniture for the website was shot in the actual home environments, to add context.

The warmth and color of the website attracts many of the manufacturers target audience, who see the simplicity and elegance of the blend between environmental and Japanese-influenced designs.