While WholeSoy updated their packaging for their cultured soy products, they needed a new identity on the Internet.

Digital Hive was the perfect partner for the innovative natural foods company, as the EcoLogical Design firm knew how communicate the brand's authentic value to loyal WholeSoy customers.

Digital Hive engaged WholeSoy in a design process that revealed details about their consumers and WholeSoy's strength in the marketplace.

The design team identified the marketing and business objectives in a creative brief before producing the overall look and feel of the website. This illustrative document provided information on brand strategies, technical considerations, design strategy, and deep understanding of the customers and website visitors.

Digital Hive wove their marketing, artistic, and technology savvy to create an enduring brand on the Internet - one that is committed to health and the environment. Production required constant collaboration with their clients, melding feedback from a variety of stakeholders to arrive at an effective design.

Digital Hive not only gave WholeSoy an effective Internet presence, but we also provided the natural foods company with a technological resource for creating a web survey, which backed-up their customer research. Their site launched during the Green Festival, the premier tradeshow for the eco-economy.