SPINS is a statistical data company with insight into the Natural Products consumer. As the leading provider of information on the Natural Products Industry, SPINS needed a website that would show the value of their expertise to a diverse audience.

SPINS needed a design team that would understand how to articulate a complex collection of products and services to Natural Products retailers and manufacturers, distributors, as well as mainstream grocers, and independent retailers.

Digital Hive worked closely with SPINS senior staff to understand and diagram their products and services, to arrive at a visual representation of their brand.

The business objectives for the website required integrating ecommerce, streamlining sales processes, deepening existing client relationships, and increasing awareness in the marketplace.

Digital Hive understood how to use the new website as an opportunity to build the SPINS brand, integrating the complex considerations of the Natural Products market place.

The resulting SPINS website shows a dynamic, highly technical company that also reflects the environment in which they operate: natural foods grocery stores and markets.