As more graduate programs open their doors to students who are passionate about the environment and social change, the Institute for Environmental Entrepreneurship (IEE) turned to Digital Hive to create a compelling online presence to increase awareness of the Green MBA to encourage prospective students to visit and apply to the program.

Digital Hive collaborated with key stakeholders of the Green MBA to conduct primary user research in formulating their website objectives.

Prospects who inquire about the Green MBA are interested in the caliber of education and frequently compare the Green MBA to traditional programs. Prospective students use the Internet to make their decisions about graduate programs, therefore most of the marketing efforts went into building a new website.

Digital Hive collaborated with key stakeholders of the Green MBA to conduct primary user research in formulating their website objectives.

Because Digital Hive was involved in multiple projects for the Green MBA, they were able to save time and money by combining resources used in the website, brochure, and tradeshow collateral. Navigation and content are extensible and easy to update. The site, built in January 2004, is crafted to be easily extensible and have a lasting impact.