In December 2004, Canal Alliance announced a merger with an affiliate organization.

With just two weeks to launch, Digital Hive worked with tight budgets and

deadlines to create a successful direct mail campaign to announce the merger.

The campaign exceeded the organization's expectations, bringing $20,000 over the

pledge drive goal.

High Visual Impact with Low Budget

The project budget had no funds for graphics or illustration, so a

graphic treatment was created out of existing community photos

and creative use of typography.

A grid layout provides structure for all of the text the stakeholders

wanted included in the piece. The grid colors of blue and teal

give the feeling of water in the canal, the blocks of photos and

text represent neighborhood blocks and streets, and the building

blocks for the canal community that Canal Alliance offers.

Digital Hive cropped and enhanced poor-quality photos taken at Canal

Alliance events, making them into strong graphical treatments

throughout the piece.

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Designing to Give Easily

The brochure opens to reveal a compelling and easily scanned ask letter, reviewing

the mission, vision and strategy of Canal Alliance. An enclosed giving form illustrates a gift

tree graphically showing the amount to raised, making it easy for recipients to

find their contribution level and send their donation in the enclosed envelope.