Digital Hive: EcoLogical Design

ABAG

The Association of Bay Area Governments (ABAG) required a marketing strategy and effective collateral in order to create public recognition and create a cohesive regional marketing direction for the Green Business Program.

Digital Hive was identified as the perfect fit for the engagement, bringing key strategic thinking and actionable marketing strategies to the Green Business Program.

Feedback from the sessions indicated that coordinators and GBP leaders were thrilled with the process, accomplishments, and outcomes of the strategy sessions.

As a follow-up to the sessions, Digital Hive is currently designing collateral pieces for green business public awareness campaign. Sample concepts are shown above.

"We chose Digital Hive over twenty-nine other firms to do our marketing strategy because they had the qualifications, genuineness, and critical thinking processes we needed.

They did a superb job of helping everyone understand what we were there to accomplish and how we were going to do it, and then leading us through the exercises to get a considerable amount of work accomplished."

- Ceil Scandone

Green Business Program Coordinator, ABAG.